Businesses use omnichannel ads strategy to drive their business growth. They manage multiple touchpoints so that leads can interact with their brands. Then leads at every stage of the sales funnel can be nurtured differently as most frequently people just aren’t ready to convert, to purchase your product, or become…

Search engines have become important gatekeepers of attention. People find information, learn about topics they are interested in, and make important decisions just by turning to Search.

Get 10x your Conversions with Digital PR and Facebook Ads As some countries start to emerge from the pandemic, people have acclimated to using more digital media. eMarketer reports that in the United States, adults will spend a daily average of 7 hours and 59 minutes with digital media this year. This media consumption will continue to grow in 2022. …

Product Messaging and Email Marketing [REVIEW] Improve your messaging strategy through customer research and analysis This blog is about creating your content which can be your sales copy and email, based on research and not on biases or subjective opinions that take the focus off what works for your customers and what impacts the bottom-line for your business. SALES COPY In CXL, you learn the systematic way…

An effective landing page can turn non-customers into purchasing clients and loyal fans. Learn the tested formula or process to help inform your landing page strategy and achieve your conversion goals. CRO expert and founder of M/A Consulting, Michael Aagaard teaches Landing Page Optimization at CXL Institute. …

The realities of digital marketing are felt strongly with the ever-growing power of customers to choose how, when, and where they want to interact with your brand. As a result, you as a marketer might find yourself now in a much challenging situation with responsibilities of not only telling a…

In this second blog post, you will learn the five growth channels to boost your business growth; and how to assess which (and how many) channels to focus on. You will also know how to approach content marketing, which ties all the growth channels. This is part of the Growth…

I am writing this blogpost series on Growth Marketing, as part of the mini degree program I am taking in CXL Institute. …